Competition

Family is the secret ingredient

Silky and smooth is not only the perfect description for Ketel One – it also tells the story of how vodka-making knowledge has passed seamlessly between 10 generations of the same family. Founded by Joannes Nolet in 1691, Ketel One is now run by Carolus Nolet Sr and his sons Bob and Carl Jnr, who follow the family tradition of personally approving every production batch of Ketel One. Clearly the future of this cherished vodka is in safe hands.

Silky and smooth is not only the perfect description for Ketel One – it also tells the story of how vodka-making knowledge has passed seamlessly between 10 generations of the same family. Founded by Joannes Nolet in 1691, Ketel One is now run by Carolus Nolet Sr and his sons Bob and Carl Jnr, who follow the family tradition of personally approving every production batch of Ketel One. Clearly the future of this cherished vodka is in safe hands.