Competition

Never short on inspiration

A bartender searching for inspiration need look no further than a uniquely-shaped bottle of Don Julio tequila.

Don Julio González, like a fine bartender, challenged conventional thinking to improve his art

The bottle tells the story of how master tequila maker Don Julio González, like a fine bartender, challenged conventional thinking to improve his art. Although he was delighted that friends and family enjoyed his tequila at gatherings, he grew increasingly frustrated at having to crane his neck around bottles to see all his guests.

So in 1987, 45 years after Don Julio González had started creating his innovative tequilas, he launched ‘Tequila Don Julio Reposado’ in short, square bottles. Finally, he’d succeeded in creating a bottle of tequila to help make the perfect occasion – rather than get in the way of it.