Why World Class?

Since its launch in 2009, Diageo Reserve WORLD CLASS has been instrumental in transforming fine drinking and cocktail culture around the world. Now in over 60 countries, it has supported, educated and inspired over 250,000 bartenders through its training and advocacy programme. WORLD CLASS Bartender of the Year competition brings together the best bartending talent from around to globe to decide who will be crowned the world’s best bartender.

Latest World Class News

Featured Story
How to drink better on holidays

My wife Linn has a theory. Her theory is that a big part of the reason we attend sporting events, the cinema, or fairgrounds is to have an excuse to eat cr...

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