Why World Class?

Since its launch in 2009, Diageo Reserve WORLD CLASS has been instrumental in transforming fine drinking and cocktail culture around the world. Now in over 60 countries, it has supported, educated and inspired over 250,000 bartenders through its training and advocacy programme. WORLD CLASS Bartender of the Year competition brings together the best bartending talent from around to globe to decide who will be crowned the world’s best bartender.

Latest World Class News

Featured Story
Introducing World Class Studios Training

Our World Class Studios training is by bartenders, for bartenders – covering hands-on instruction in everything from making a bar stand out to a...

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Some of our country winners
Isaac Montero, Costa Rica

Place of work: Mil1948 Cocktail Room

Milan Zaleš, Czech Republic

Place of work: Bugsy's Bar

Michael Hajiyiannis, Denmark

Place of work: Ruby

Daniel Woodward, Finland

Place of work: Tislaamo