Why World Class?

Since its launch in 2009, Diageo Reserve WORLD CLASS has been instrumental in transforming fine drinking and cocktail culture around the world. Now in over 60 countries, it has supported, educated and inspired over 250,000 bartenders through its training and advocacy programme. WORLD CLASS Bartender of the Year competition brings together the best bartending talent from around to globe to decide who will be crowned the world’s best bartender.

Latest World Class News

Featured Story
World Class Studios training: The Resourceful Bartender

Wasting resource can not only impact the environment, but also the bottom line. The Resourceful Bartender, one of our World Class Studios training modules,...

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Some of our country winners
Jamie Jones, United Kingdom

Place of work: No Fixed Abode

Panos Kanatsoulis, Greece

Place of work: The Clumsies

Samuel Kwok, Hong Kong and Macau

Place of work: Quinary

Jónas Heiðarr, Iceland

Place of work: Apotek Kitchen + Bar